CSR Case Studies

The high profile and important economic presence of corporations within the Village suggests that Corporate Social Responsibility is potentially a key driver of sustainability efforts in the Village. Some positive impacts of CSR on sustainability within the Schaumburg community can be seen in the work of two leading corporations in the area.

One key example is Motorola, Schaumburg’s largest employer and arguably its most well-known corporation. One way companies contribute to sustainability is through green product development. As the promotional webpage for the Moto w223 Renew states, “Today natural resources, energy and time are more precious than ever before. That’s why Motorola created the environmentally responsible Moto w223 Renew, the world’s first mobile phone made using plastics comprised of recycled water bottles. Renew offers the first carbon free alternative to conventional mobile phones” (Motorola, “MOTO w223 renew”).

Such examples are only a small part of the CSR efforts of global companies such as Motorola. The Corporate Responsibility section of the Motorola website details a range of activities, including several directed toward conserving energy and improving the environment — specifically, climate change mitigation, the reduction of solid waste, etc. This relation between CSR and sustainability efforts is becoming more common in major corporations, including IKEA. Corporations now typically document their CSR plans and accomplishments through periodic reports, such as this one from Motorola (2009).

Citizens in Schaumburg stand to benefit from companies which care for the environment through environmentally-minded corporate social responsibility, as sustainability efforts in the Village can be enhanced through efforts by Motorola and others. Moreover, other companies could emulate Motorola in one or more of its activities, creating a positive ripple effect in the business community.

Aguilera, et al. argue that environmentally-conscious business practices are necessary is order to foster economic progress and distribute wealth with equity in mind, so that all people stand to benefit from economic development. This applies to companies doing business in Schaumburg, as well. Fair trade and environmentally-sound practices help ensure that producers and customers are not exploited; and if the company is doing what is right and fair in the community in which it operates, economic opportunity can go hand in hand with environmental stewardship.

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